I recently learned about “greenwashing”. This is a term used to describe when “green” marketing is deceptively used to promote the perception that a product is environmentally friendly. This includes baby care products, toys, construction materials, house wares and health and beauty products.
In a report put out by Terrachoice  in 2007, they found that out of 1,753 environmental claims that were recorded on 1,018 products that:
- 11% committed the sin of vagueness
- 26% committed the sin of no proof
- 57% committed the sin of hidden trade-off
In a 2010 report put out by the same group found that only 4.5% of the over four thousand products evaluated were sinless.
In an effort to combat deceptive marketing, Federal Trade Commission (FTC) revised the “Green Guides” in 2010. The Guides indicate how the Commission will apply FTC Act, which prohibits unfair or deceptive acts or practices, to environmental marketing claims.
In the meantime, companies can get legitimate certification for their products using the following resources:
Green Seal: http://www.greenseal.org/
Fair Trade: http://www.fairtrade.net/